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If Your WHY Doesn’t Make You Cry, It’s Not Big Enough!

If Your WHY Doesn’t Make You Cry, It’s Not Big Enough!

I’m really not sure who coined this phrase but I’ve heard it multiple times over the years and it holds significant truth.   WHY do you do what you do?  WHY did you want to start your business?  WHY did you decide to go to college?  WHY did you want to be a musician...